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Dusk Marketing

From noise to signal

Leverage your brand and content to build actual trust, drive growth, and be heard in a crowded market.

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I've worked magic for:

Pick your potion

Brand identity

Not sure who you are? Ready to finally be honest with your audience about what makes you you? We've got you covered with brand identity design.

  • Establishing your purpose, vision, mission, and values
  • Defining your brand personality
  • Creating your verbal and visual identity
  • Developing your brand guidelines, including tone of voice and style guides

Content strategy

Words have power. Make sure yours are the right ones and that they're being seen by the right people with our content strategy services.

  • Mapping your content to your personas and journeys
  • Making content reuse plans
  • Building your content calendar
  • Establishing your content channels and performance metrics
  • Determining your optimization strategy

Marketing fundamentals

There's more to marketing than you might think. Let us help you lay down the fundamentals to keep you growing and thriving in unpredictable times.

  • Outlining your audience, competition, and differentiators
  • Defining your audience personas
  • Aligning your marketing KPIs to your business goals
  • Exploring your organizational structure
  • Developing your high-level marketing strategy

Personal branding

Branding isn't just about who your business is. Establishing and maintaining your own personal brand can be the key to finding your next role, opening the door to career growth, and landing new opportunities.

  • Reviewing your resume to help boost your chances
  • Revamping your LinkedIn profile to better tell your story
  • ​Equipping you with a LinkedIn content strategy

Don't take my word for it

I know this is a cliche, but I'm going to go there: Heather was a rock star. She lit her leather pants on fire and swung from the rafters to get this thing done. It was a heckuva show. Obviously, I mean all that metaphorically. I mean, I guess she could've done those things outside of our Zoom meetings (and now I kind of hope she did), but from my view, she was superb. Standing ovation!

– Trish Sammer, Fundraise Up

Heather helped me craft a story for my jewelry company. She is truly in a category all her own; I was impressed with her ability to capture my company's story. I highly recommend Heather and would hire her again in a heartbeat!

– Jasmine Myers, Bama + Ry

We hired Heather to help us polish overdue work. It was whipped into shape in no time. It's unusual to find someone who can balance strategy with strong execution - and I say this as an agency owner. I'd recommend Heather in a heartbeat to anyone who needs to bring their marketing ideas to life. You'll find easy communication, strategy, on-time delivery. Best of all: the quality of work is excellent. 10/10 would recommend.

– Sara Kappler, Centric Squared

Heather has been extremely helpful in managing our content strategy. Heather likes a challenge whether that's events, coding or strategy. She goes above and beyond.

– Pamela Raley, TouchofFabulous.com

Heather helped me launch Vinolist.com. She is creative and suggested great ways to help me drive traffic to the site. I would work with her again.

– Etesh Mangray, Vinolist & SalesBump

Heather is fabulously creative and knows how to take the ball and run with it. We have now received compliments on our fashion content. I'd confidently turn over more work to her.

– Stacey Horowitz, Shopping for a Change

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Who's behind the magic?

I help B2B companies create brand and content marketing strategies that create trust and drive growth. I'm good at making complicated things simple, whether that's helping a startup figure out how to talk about what they do, getting executives on the same page about messaging, or building content systems that actually bring in customers. I don't just come up with strategy; I help you execute it.

I also speak at conferences about brand storytelling, marketing leadership, and content strategy. I connect what the data tells us with stories that feel human, so you can stand out instead of blending in. Find me on LinkedIn or Substack.

Let's get started.

Fill out the form below and start the conversation about how we can work together to do more for your marketing.

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